We represent brands seeking to engage in sporting partnerships and rights holders (teams and athletes) looking to attract new partners.
We also provide consultation relating to the activation and leveraging of established partnerships.
Analysis of key marketing and business objectives, to identify the most suitable partnership opportunities across the sporting landscape.
Utilising our extensive network, we collate comparable proposals from rights holders, including Championships/Series, Teams and/or Athletes.
By analysing and comparing each proposal, we identify the rights holder who best addresses the brand's key marketing and business objectives
We have extensive experience of negotiating brand partnership agreements and understand how to ensure the assets granted, will enable the brand to meet its ROI objectives.
We work collaboratively with marketing and legal teams to ensure that the agreement accurately reflects the requirements of the business.
Strategic consultation on the most effective ways in which to activate the partnership, leverage the assets granted and measure their impact.
Review of existing partnership portfolio, identifying key category opportunities.
Development of a comprehensive rights inventory and tiered pricing structure.
Implementation of key sales tools tailorable by business category.
Leveraging our extensive network of contacts across multiple industries - reaching out and pitching to suitable partners.
Working collaboratively with sales and legal teams, to negotiate enduring and deliverable agreements.
Strategic consultation and support on how best to help partners achieve maximum ROI from the partnership.